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LiveImpact Case Study

How CASA Discovered Hidden Donor Revenue
While Saving Hours Each Week

Nonprofit fundraising team collaborating in community-focused office meeting, discussing donor relationships and case management software strategies

Organization Overview

About Child Advocates (CASA) of Silicon Valley

Child Advocates of Silicon Valley serves over 800 children in Santa Clara County's foster care system. Founded in 1986, the organization recruits, trains, and supports Court Appointed Special Advocate (CASA) volunteers who become consistent, caring adults in the lives of foster youth who have experienced abuse, neglect, or abandonment.

With more than 300 active CASA volunteers serving 370+ youth each year, the organization depends on efficient systems to manage donor relationships and maintain the funding that keeps advocates in the field. Every hour staff spends on administrative tasks is an hour they can't spend supporting volunteers or advocating for children. For Child Advocates, fundraising efficiency translates directly to mission impact.

Results & Outcomes

Instant Access to Donor Information

Staff can now pull up donation history, activities and giving patterns in seconds instead of digging through spreadsheets.

80% Faster Data Processing

Tasks that used to take a day and a half now take 90 minutes, freeing up hours every week for actual donor cultivation.

Hidden Matching Gift Revenue Discovered

AI-powered insights surfaced an entire pipeline of employer matching opportunities the team didn't know existed.

Real-Time Fundraising Strategy

The team can answer complex questions about donor segments and campaign performance during planning meetings without waiting for formal reports.

The Challenge: Buried in Data with No Time to Spare

Like many nonprofits, Child Advocates of Silicon Valley was managing donor data across multiple systems and spreadsheets. Staff spent significant time on manual data entry, often taking a day and a half just to import and organize donor information. When questions came up about donation history, matching gift eligibility, or contact details, finding answers meant digging through records and cross-referencing files.

The fundraising team was stretched thin. Between managing volunteer coordination, processing donations, and fixing data inconsistencies, there simply weren’t enough hours in the day to maintain relationships with hundreds of supporters and maximize fundraising. Manual data entry alone consumed time that could have been spent cultivating new donor relationships or supporting CASA volunteers in the field.

The information needed to build stronger donor relationships was scattered across different places, making it hard to spot patterns or identify new opportunities. Even basic questions about donor giving history required digging through multiple sources. More complex analysis felt nearly impossible with their current setup.

Staff suspected there were valuable insights buried in their donor records, but extracting them required time they couldn’t spare when CASA volunteers were waiting for resources to support the children in their care. Without a clear view of their donor landscape, potential revenue streams remained hidden.

The Solution: A System That Actually Works for Fundraisers

Child Advocates of Silicon Valley started with LiveImpact’s fundraising CRM to consolidate their donor data and streamline their processes. The platform brought together information that had been living in different places, giving the team a single system for managing their fundraising operations.

Making the Transition Work

Moving from legacy systems to new software creates natural anxiety for nonprofit teams. Child Advocates was no exception. They had data spread across multiple sources, processes built around old systems, and concerns about getting everything migrated correctly. The last thing they needed was to lose critical donor information or halt operations during a transition.

LiveImpact approached the implementation as a partnership rather than a handoff. The team took time on multiple calls to understand exactly how Child Advocates worked, what their specific requirements were, and what worried them about making the switch. These weren’t generic setup calls. They were conversations about Child Advocates’ actual workflows, their data quirks, and the processes they needed to maintain.

As the transition progressed, LiveImpact continued supporting the team through each phase. When new requirements came up or questions arose about how to handle specific situations, Child Advocates got prompt responses tailored to their needs. The ongoing support helped the team move past their initial apprehension and start seeing the system as a tool that worked for them rather than another technology hurdle to clear.

When they had specific requests or ran into issues unique to their setup, they received guidance that addressed their actual situation instead of generic troubleshooting steps.

Prompt support and personalized support requests and requirements made the difference."

Where Things Started to Click

“The import process in LiveImpact made data entry much faster, reducing a task from a day-and-a-half to about an hour and a half.” That kind of reduction meant staff could focus on donor relationships instead of spreadsheet management.

The time savings compounded across other workflows as the team found faster ways to handle routine tasks. Data that used to require hunting through files became accessible in seconds.

LiveImpact AI is very helpful for quickly pulling record information, such as email addresses and donation history."

The Breakthrough: Finding Revenue They Didn't Know They Had

LiveImpact AI gave the team a new way to interact with their donor data. Instead of running formal reports or writing queries, staff could ask questions in plain language and get immediate answers. It also suggested questions they hadn’t thought to ask, which opened up new lines of thinking about their donor base.

A Simple Suggestion That Changed Everything

One of those suggested prompts led to a significant discovery. LiveImpact AI surfaced information about matching gift eligibility across their donor base. Child Advocates realized they had an untapped pipeline of supporters whose employers would match their donations.

LiveImpact AI helped identify and build a matching gift pipeline, which is important for increasing revenue. Discovering that it can pull specialized reports (like for matching gifts) was valuable and triggered new processes like matching gift pipelines for increased donations."

Beyond Matching Gifts

The ability to pull specialized reports on the fly changed how the team approached fundraising strategy. Questions about donor segments, giving patterns, or campaign performance could be answered in real time during planning conversations. The fundraising team could test ideas and explore data without waiting for someone to build a formal report.

LiveImpact AI understood nonprofit terminology and fundraising concepts, which made it actually useful rather than just another tech tool to learn. When someone asked about lapsed donors or campaign attribution, they got answers that made sense for their work.

The Results: More Time, More Money, More Impact

Time Reinvested Where It Matters

The hours reclaimed from administrative tasks went directly into donor cultivation and stewardship. Staff had time to make more personal touches, follow up on opportunities, and build the kinds of relationships that lead to sustained giving.

When staff needed to look up a donor’s email address, donation history, or contact preferences, they could find it instantly through LiveImpact AI. This meant conversations with supporters could happen faster and with better context. No more scrambling to piece together information before making a call or sending an email.

The combination of faster data management and instant access to information created breathing room in everyone’s schedule. Tasks that used to require multiple steps and system checks became straightforward. The team could focus on strategy and relationships instead of wrestling with their tools.

Building for the Future

The matching gift pipeline that started with an AI suggestion became a permanent part of Child Advocates’ fundraising strategy. Other insights from the system like seasonal giving trends and donor retention dropoff led to additional processes that continue generating value. The organization built capabilities that will serve them for years to come.

Child Advocates moved from reactive data management to proactive fundraising strategy. They can now spot trends, test hypotheses, and make decisions based on actual donor behavior rather than guesswork. The technology gave them tools that larger organizations take for granted but that had been out of reach for a nonprofit of their size.

What Made This Work

Looking back, three things made the difference between another software implementation and a real transformation.

1

Support that felt like partnership.

The LiveImpact team's willingness to understand Child Advocates' specific situation made all the difference. When Child Advocates had unique requests or needed help thinking through a process, they got thoughtful responses that actually solved their problems. The transition from legacy systems felt manageable because someone was there to guide them through it.

2

Tools built for how fundraisers think.

The system felt built for people who do this work, not adapted from corporate sales software. Reports focused on the metrics that matter for donor development. The interface made sense to people who spend their days thinking about donor relationships, not database architecture.

3

Room to grow.

Even after initial implementation, the Child Advocates team keeps finding new ways to use the platform. Features they didn't initially understand become valuable as their sophistication grows. The system has room for them to expand into as their fundraising program develops.

The Bigger Picture

For Child Advocates of Silicon Valley, better software meant something concrete: more time for their mission and more revenue to support CASA volunteers and the children they serve. The administrative burden that used to consume so much staff time has shrunk to manageable size. The insights that used to stay hidden in spreadsheets now inform strategy. And the revenue opportunities they didn't even know existed are now part of their sustainable fundraising approach.