Carolyn Pon, Community Director for Professional Business Women of California shares her insights. Established in 1989, Professional Business Women of California (PBWC) provides skill development, networking opportunities and inspiration to women at all levels to achieve their own ambitions and collectively advance gender equality in professional settings. LiveImpact had an opportunity to talk with Carolyn …

For many nonprofits, the beginning of a new calendar year ushers in a period of reflection and planning. A strong annual development plan, informed by the previous year’s activities and performance, can be an essential tool in keeping organized and on track throughout the coming year. Below are five important steps to consider, and you can …

LiveImpact is proud to support Cheetah Conservation Botswana in their efforts to preserve their nation’s Cheetah population. Through scientific research, community outreach, and conservation education, they have worked closely with rural communities to promote a peaceful coexistence among Botswana’s rich diversity of carnivore species. Botswana is home to the second largest cheetah population in the …

Broadly speaking, most small and medium sized nonprofits have a cautious and apprehensive approach to technology. If the first date goes well, they embrace technology. If there are any hiccups or faux pas, technology isn’t given a second chance. This doesn’t bode well for either parties – nonprofits would benefit immensely with the use of …

Most non-profit communication professionals do not have the time to spend on the various social media channels that need to be engaged today, right now, this very minute! Many don’t even have dedicated Communication staff and instead the Admin person has to also manage social media. Here are some tips for the novice and the …

Last year, the US volunteer rate declined by 1.1 percentage points to 25.4 percent*. Understand your volunteers’ motivation and keep them coming back! Volunteers serve as the lifeblood of a non-profit. Their service is often sought but less often recognized and rewarded. They bring in enthusiasm and fresh vigor to organizations. They help the organization

At the beginning of each year, many of us wish our friends, family, and colleagues a Happy New Year, but have you ever thought about starting the new year by saying “Thank You?“ Think about the last time you got an unexpected gift, and how special that made you feel. An unexpected “Thank You” works …

According to the Millennial Impact Report, 83% of all millennials made a donation in 2012, and that number has grown steadily since then. We millennials are the largest growing group, and organizations everywhere are looking to grow the millennial donor pool. As a public sector veteran, and a proud millennial donor, I often get asked …

Sending newsletters is an excellent way to keep your supporters engaged, provide them with updates about how you are developing your mission, and make them feel good about supporting a cause through you. But not all newsletters achieve this purpose and end up being unopened, ineffective, or worse marked as spam. Here are a few best practices that can help you create impactful newsletters and comply with CAN-SPAM regulations. Know your audience. Keep in mind what they want to see in the newsletter and do not combine all your constituents into a single list. Send targeted content that heroes your supporters. Use an integrated technology platform with which you can capture interests in multi select fields and you can segment your constituents based on this data, making it very easy to send targeted newsletters. Be consistent . Set a newsletter frequency that works best for your audience and stick to it. Engaging Subject Line. Keep it short. Tell them what’s inside. Use a question or a