Category: Donors

Donors Making Your Appeals More Donor Centered

Making Your Appeals More Donor Centered

  There are many articles, blogs and books that outline ways to create compelling appeals through persuasive content and strong storytelling. Without a doubt, it is important to construct a clear case for supporting your organization’s work, but by focusing the bulk of your attention on a traditional appeal narrative, you are likely missing opportunities …

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Donors Learn the 4 T’s and Capture the Millenial Donor!

Learn the 4 T’s and Capture the Millenial Donor!

According to the Millennial Impact Report, 83% of all millennials made a donation in 2012, and that number has grown steadily since then. We millennials are the largest growing group, and organizations everywhere are looking to grow the millennial donor pool. As a public sector veteran, and a proud millennial donor, I often get asked …

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